role of hashtags in expanding instagram reach
role of hashtags in expanding instagram reach
instagram tips
instagram tips instagram tips
23 February 2025
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Description
The Role of Hashtags in Expanding Instagram Reach
Hashtags are regarded as one of the most effective means of expanding your organic reach on Instagram!
However, given the continuously evolving nature of the algorithm, one may wonder if hashtags are still relevant in 2025. The answer is a resounding yes as long as you use them strategically.
So, let's explore how hashtags work today, how they facilitate your reach, and what best practices to consider if you want to ensure you are using them efficiently.
Why Care About Hashtags in 2025
As you know, when you add a hashtag to your post, it is basically marking it with a particular label. This then boosts the chances of your content being discovered by users searching for those particular topics.
As we said earlier, Instagram hashtags are still as relevant as ever! They do not only help you get more likes or comments, but they also improve your content's reach and discoverability. Here are some reasons why hashtags should still be a part of your Instagram strategy.
Better Discoverability
Hashtags help categorize your posts and make it easier for users to find content that is of interest to them. When used properly, they help put your posts in front of new eyes.
More Engagement
When you use popular or niche hashtags, you increase the chance that the users will engage with your posts. Engagement is not only about likes; comments, shares, and saves are also very important. According to research, posts with at least one hashtag get 29% more interactions.
Broader Reach
Hashtags enable you to reach an audience beyond your existing followers. If someone searches for a hashtag you have used, they may discover your account and follow you.
Community Formation
Certain hashtags help you connect with like-minded individuals. So, when you use them, you can engage in conversations that are relevant to your brand and audience.
How Do Instagram Hashtags Work Today
While hashtags are very important even now, they work differently now as compared to some years ago. Understanding how they work may help you make the most of them.
Hashtag Searchability
Instagram’s algorithm gives preference to posts that are relevant and engaging. When a user searches for a hashtag, Instagram will show the most popular or engaging content related to that hashtag.
User-Generated Content
Hashtags have become more valuable when paired with user-generated content (UGC). When your followers use your branded hashtag in their posts, it helps extend your reach and boosts engagement.
Algorithm Impact
Instagram’s algorithm also focuses on showing users the content that they will like. Hashtags help categorize posts so that they can appear in front of users who are actively searching for content related to your niche.
The Impact of Using Targeted Hashtags
One mistake that some brands or marketers make is treating all hashtags as equal, which is not the case. It is important to use the right hashtags that can help you maximize your reach on Instagram. Here are some hashtags to consider:
|
Location-based hashtags |
Reach out to the local audience if you are targeting a specific region or city- e.g., #ParisEats, #NYCStyle |
|
Branded hashtags |
Build a community around your brand and encourage your followers to use it to expand brand reach- e.g. #StarbucksMoments |
|
Niche-Focused hashtags |
Target a smaller but more passionate audience- e.g., #veganrecipes, #ethicalfashion |
|
Community-focused hashtags |
Tap into a community built around an industry, sector, or hobby – e.g., #Bookstagram |
|
Descriptive hashtags |
Describe your posts directly to help users understand what your content is about #YogaInspiration. |
How Many Hashtags Should You Use
There is no standard number when it comes to the number of hashtags to be used in each post. However, Instagram’s guidelines suggest using around 5 to 10 hashtags per post. This can help you strike a good balance between discoverability and not overwhelming your audience.
- Too many hashtags will make your post look spammy and reduce its appeal
- Too few hashtags will limit your reach and make it harder for your posts to be found.
You may have to experiment with different combinations to see what works best for your brand. Consider which hashtags bring the most engagement and adjust your strategy accordingly.
Finding The Right Hashtags
To make sure your hashtags are relevant, it is important to know where to look. Here are some ways to find the best hashtags for your posts.
- Browse the content related to your niche on the Explore Page
- Research your competitors and check which hashtags they are using
- Use tools like Instagram’s search bar or third-party apps to research hashtags.
Finding The Right Balance
One of the key strategies to maximize your reach is finding the right mix of popular and niche hashtags. Popular hashtags can reach a broad audience, but they come with a lot of competition. Niche hashtags, on the other hand, target a smaller but more engaged audience.
So, when making your hashtags, try to combine popular hashtags and niche hashtags! This enables you to boost the chances of your posts appearing on larger, more generic feeds and also to your ideal target audiences.
So, when you mix the two, you can optimize the chances of reaching both a large and relevant audience
Final Thoughts
Contrary to a prevalent belief, hashtags are far from dead! When you use them correctly, they can boost your reach and engagement and make your content easier to find by new followers.
So whether you are a brand looking to expand your visibility, or an individual creator trying to grow your community, using hashtags strategically will make a significant difference to your online presence on Instagram.
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